It’s the easiest way to build an OS X/macOS Installer in a few clicks! Then you can use the Install drive to fully re-install the OS on a freshly formated drive, or install it on your many Macs without re-downloading the full installer. Then, it proposes to build a bootable install disk and make it look as nice as possible.
As soon as you launch the application, it tries to find the OS X Install program with Spotlight. DiskMaker X (formerly Lion DiskMaker) is an application built with AppleScript that you can use with many versions of OS X/macOS to build a bootable drive from OS X/macOS installer program (the one you download from the App Store).